UK: Vodafone allows mobile payments for London cabs
By David Meyer(@superglaze), 3 May, 2011 17:20
Vodafone customers can now use their handsets to pay for rides in London black cabs bearing the operator’s branding.
On Tuesday the company said the hundreds-strong fleet of taxis would, by August, also be equipped with phone chargers. The taxis are identifiable by the large Union Jack designs on their sides, with the image being composed of 2,000 London street names.
Photo credit: Vodafone
“We have already made hundreds of improvements to increase coverage, capacity and reliability to ensure Londoners can always stay in touch with friends and family,” Vodafone UK chief executive Guy Lawrence said in a statement. “Now, with our fantastic fleet of Union Jack cabs and their on-board chargers which anyone can use, all Londoners will be able to see our continuing commitment to the capital.”
Customers will have to pre-register to be able to pay for their cab fares by phone, after which they will be able to make the payments by texting the word ‘Taxi’, followed by the taxi’s number and the fare amount, to a certain number. According to Vodafone, the introductory service is free, including the registration call and subsequent text messages.