IBM Research Conjures Up Augmented Reality Mobile Shopping App

IBM has developed an augmented reality mobile shopping application that allows retailers to personalize each individual customer’s shopping experience. Consumers using the app can enter a store, download the app on their mobile device, and create a profile of features that matter to them. The mobile device’s video camera can recognize products according to shapes, colors and other features using advanced image processing technologies.

From “IBM Research Conjures Up Augmented Reality Mobile Shopping App”
eWeek (07/02/12) Taft, Darryl K.

Posted on July 6, 2012 at 07:07 No comments

Categories: Mobile Commerce

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