Citibank Lets Customers Use Points as ‘Social Currency’ on Facebook
Citibank customers can now use Facebook to pool their rewards points online. The bank has launched a Facebook application that lets users team up to use their points, whether it’s for charity, a group gift or a personal goal. The app builds on a service Citi introduced last year that lets customers transfer points to one another on the bank’s homepage.
From “Citibank Lets Customers Use Points as ‘Social Currency’ on Facebook”
Associated Press (01/03/12)