Category Archives: Loyalty Programs

Programas de Fidelización

GE Capital to Help Set Up Loyalty Programs for Retailers

GE Capital Retail Bank is set to launch a new branded credit card product to help retailers set up and maintain loyalty programs that will create a unified profile for shoppers. That means they can be monitored across any platform they might use to interact with the company, like Facebook, Foursquare, or an app, andContinue Reading

McDonald’s Testing Mobile Payment App

McDonald’s Corp. is currently piloting a mobile payment application in Salt Lake City and in Austin, Texas, a spokesperson for the company said Tuesday. After ordering, customers can pick up food in stores, curbside, or at drive-through windows. The program will also include a loyalty program and special promotions. Other food chains are seeking waysContinue Reading

The Death and Rebirth of Debit Card Rewards

Debit card rewards will have to find different sources of revenue in order to survive, financial industry analysts say, citing the recent federal ruling that banks must lower the two-year-old price cap on debit swipe fees, and also the recent shuttering of a Boston-based start-up that had been offering customers a generous package of debitContinue Reading

Wells Encourages Borrowers to Pay Down Mortgages with Reward Points

Wells Fargo plans to send new solicitations for its Home Rebate Card, a credit card it introduced in 2007 before the housing market collapse, that applies a 1 percent cash reward back directly to a customer’s mortgage principal. So far the card has only been offered to new borrowers, but Wells plans to market itContinue Reading

Fisoc, Discover Announce Debit Loyalty Program Partnership

In the wake of a successful pilot, Discover announced Wednesday that it is offering bank software vendor Fisoc’s debit rewards program, Buzz Points, to its issuing banks. Last year, Fisoc of Austin began trialing its services over Discover’s PULSE debit network. During a test, an issuing bank used Buzz Points to dole out rewards thatContinue Reading

U.S. Bank Debuts App for Mobile Rewards and Payments

U.S. Bank has released a new Apple app called Go Mobile, which lets iPhone, iPod, and iPad users apply for the bank’s FlexPerks Visa card and use and manage the account on their mobile device. The program lets customers earn one point for every dollar they spend on the card. The app also lets customersContinue Reading

Two Years On, Citi’s High-Tech Card Is Still in Pilot Mode

Citigroup’s 2G card has been stuck in pilot testing mode for more than two years following its announcement and more than a year after Citi planned to mass-market the product, while several industry sources say the bank is on the cusp of terminating the program. The battery-powered card has a button that consumers can pushContinue Reading

Citi Pitches New Points Option for Card Customers

Citigroup’s ThankYou Rewards card members beginning this week will be able to apply portions of their points directly to purchases they make on ticket-seller Live Nation Entertainment’s website. When a customer purchases event tickets on the site, they can opt to pay for an entire transaction using ThankYou points they have accrued through theirContinue Reading

Intuit Adds Merchant-Funded Rewards to Its Mobile Banking Software

Intuit Financial Services has rolled out a Mobile Purchase Rewards program for mobile devices that allows bank customers to receive and activate merchant-funded discounts or rewards tailored to their buying habits. The feature lets customers use their bank- or credit union-provided ATM/debit card to redeem points and save money, and they will accrue more rewardsContinue Reading

Vista Bank Selects BuzzPoints Rewards Program

Lubbock-Texas-based Vista Bank announced it has adopted the BuzzPoints social rewards program from BuzzBanking. The BuzzPoints program was designed to use big data techniques to develop and provide products that enable regional and local banks and credit unions to target consumers through social engagement and rewards programs. Vista Bank said it will use the programContinue Reading